Currently, most of the Hospitals and Nursing Homes have to depend on an informal network of referral generators. Corporate hospitals tend to focus on marketing but many of those spends do not give results. Over a period of time, the concept of family doctors has been replaced with specialists. Many specialists recommend their own hospitals for carrying out procedures and patients do not have really a way to figure out if he is getting a good deal or not. FineHeal creates a market by aggregating the hospitals and allowing patients to directly interact with the Sales and Marketing teams of the Hospitals to make informed decisions.